Look Both Ways

As part of an effort to reduce road related injuries and fatalities, the Look Both Ways program supports Vision Zero by encouraging drivers, passengers and pedestrians to think twice about their behavior and look out for each other.

2025 High School PSA Contest

Now in its third year, the Massachusetts High School PSA contest, sponsored by Fundación MAPFRE and MassDOT, is an opportunity for students statewide to write a script for a TV commercial that promotes safer driving. This public service announcement (PSA) will save lives by reminding all people – especially young drivers – to drive safely. The winning students will work with a Boston-based advertising agency to bring their idea to life in a professionally produced, broadcast-ready video. The winning school will also receive $3,000 for road safety education.

We believe there is no better way to reach young people than through their peers. They are the most appropriate voice to deliver life-saving messages to their classmates and friends.

The students will be asked to submit a 1-2 page script for a 30-or-60 second PSA that focuses on one of the following topics.

Speeding
Seatbelt use
Distracted / Impaired driving
Safety for Pedestrians + Bicycles on the roads

Step 1: Review these tips for crafting a compelling PSA. Tips for completing the PSA script.

Step 2: Write a script using this template. Click to download the script template.

Step 3: Use the below form to submit your entry and include any additional “visuals such as a storyboard to supplement your script”.

Fill out the form below

Submit your PSA Idea Today!

School
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How would you use social media, media, and influencers to drive attention to the video among your peers across the state?

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Basic information about data protection:

Fundación MAPFRE, as the party responsible for processing, will process your personal details for the purposes of managing and organizing the relationship with this entity (hereinafter, Activity) and also for profiling purposes base on the consent granted, and we may therefore need to communicate the said details to third parties and may transfer them to thrid party countries under the terms established in the Additional Information. The interested party guarantees the accuracy and truthfulness of the personal data provided. Should the data provided pertain to physical persons other than the interested party, the latter guarantees that he/she has obtained and has their prior consent for the communication of their data and has informed them, prior inclusion in this form. You can exercise, at any time, your rights of access, rectification, erasure, limitation, opposition and portability as indicated in the Additional Information.

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All entries must be submitted by Friday, February 21st. Official Contest Rules (PDF 295 KB).

Contact info@lookbothwayssafety.org for any additional questions or concerns.

2024 Winning PSA – “Don’t Play Around, Look Both Ways”

Congratulations to Natick High School for winning the 2024 MA Look Both Ways High School Road Safety PSA contest. This year’s winning script was written by two first year students and emphasized the importance of always being alert, whether you are behind the wheel or not.

Past Winners

In each edition of the contest, the students’ creativity is put to the test. Through simple messages on topics of interest to young people or everyday situations, the importance of prevention is highlighted.

To get you inspired and on board with the Look Both Ways campaign, check out last year’s winning PSA here.

Look Both Ways 2023 PSA

Northbridge High School

In a post-apocalyptic world, two young people, pursued by zombies, manage to reach their car. But, faced with the choice between the threat from the outside and a reckless driver, one of them, opts for the zombies.

We think you’ll agree that their Zombies approach was scary good!

Watch Behind the scenes

Take the React Challenge

Put your reaction times to the test and see how safe you are on the roads with the Look Both Ways React Challenge.

LBW Tour

Look Both Ways connects high schools and colleges with the program’s Look Both Ways Virtual Reality and “React Challenge” digital game experiences. The mobile, interactive stations test students’ safe driving ability when faced with distractions behind the wheel.

Fundacion MAPFRE can collaborate with you to schedule the Look Both Ways tour at your school or community event.

More information: info@lookbothwayssafety.org

MASSDOT Transportation Innovation Conference – “Empathy at the Intersection” Experiential Exhibit – April 30 and May 1

Look Both Ways Photo Gallery