Look Both Ways

Look Both Ways PSA Contest

Each year high school students across Massachusetts are invited to create a script for a public service announcement to reach their peers with important road safety messages. The winning students work with an advertising agency to produce the spot. The winning school also receive $3,000 for road safety education, provided by Fundación MAPFRE.

This contest is based on the idea that there is no better way to reach young people than through their peers. They are the most appropriate voice to deliver life-saving messages to their classmates and friends.

2024 Winning PSA – “Don’t Play Around, Look Both Ways”

Congratulations to Natick High School for winning the 2024 Massachusetts Look Both Ways High School Road Safety PSA contest!

This year’s Look Both Ways Road Safety PSA contest winners came from two freshmen at Natick High School, Natick, Massachusetts. Their message of always being alert, whether behind wheel or not, is an important one to remember.

Our winners

In each edition of the contest, the students’ creativity is put to the test. Through simple messages on topics of interest to young people or everyday situations, the importance of prevention is highlighted.

To get you inspired and on board with the Look Both Ways campaign, here you can check out the winning videos from past editions.

Look Both Ways: PSA 2023

Northbridge High School was the winner of PSA Contest 2023 edition.

In a post-apocalyptic world, two young people, pursued by zombies, manage to reach their car. But, faced with the choice between the threat from the outside and a reckless driver, one of them, the girl, opts for the zombies.

We think you’ll agree that their Zombies approach was scary good!

LBW Tour

MASSDOT Transportation Innovation Conference – “Empathy at the Intersection” Experiential Exhibit – April 30 and May 1