Larramendi, the architect of modern insurance: MAPFRE (and of humanism in business and in life)

This book reflects the thoughts and personal actions of Ignacio H. de Larramendi, who had the ability to make the right decisions at the right time in the world of insurance, which would go on to become benchmark sector practices. By following the progress of Larramendi’s approach, we too can trace parallels with the progress of Spain and, of course, the consolidation, growth, expansion and strength of his strategy and philosophy in the world of insurance.