The best tribute you can make: responsible behavior

More than 17 years ago, the United Nations agreed that the third Sunday of November each year should be a key date in the prevention of road accident injuries, instituting the World Day of Remembrance for Road Traffic Victims. Since then, on this day every year we remember all the people who have suffered an accident on the roads.

Next November 21 we have another chance to pay tribute to the victims of traffic accidents, to all the fathers, mothers, brothers, sisters, sons, daughters, friends and colleagues who every day of every year have lost their lives on the roads worldwide, to the people suffering from the physical and psychological consequences of road accidents, and to their families and friends, who suffer in equal measure.

Their remembrance represents a lesson learned, because today we know that being responsible saves lives. Keeping their memories alive must serve to prevent further victims. Our commitment to is a tribute to all of them.

Take measures to prevent these tragedies from recurring today and in the future. Because we don’t want to have to remind you. We want to continue living with them.