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Often, in government campaigns or in the media, we are told about the so-called “elephant effect”, but do we really know what it is? We will tell you about it.

If you are traveling abroad, whether you hire a car or take public transport, it is important to select a child restraint system suitable for young children.

Although safety measures have advanced significantly in recent years, side impacts remain a cause for concern due to the particular risks they pose to young people.

On Sunday, November 19, 2023, we pay homage to everyone who has had to learn to “live with the impact” of a traffic accident. Remembering those who died, those who survived but suffer after-effects, and all their families should help us to prevent more victims on the roads.

Back in the 2000s, major shortcomings were identified relating to the choice and installation of child restraint systems in cars. Twenty years on, the shortcomings in terms of the way child car seats are installed in cars are still very similar.

The constant search for innovations in child restraint systems means that new products with new features are introduced every year. We help you stay focused on the important issues.

The first ISOFIX prototype, which was very different from the one we know today, was presented in 1991. From that time to now, it has been evolving to offer children greater safety when traveling in a vehicle.

Buying a child restraint system is a headache for many families as it is difficult to choose the right product. We suggest you make a mobility plan to find out which CRS is right for you both now and in the future.

The use of pregnancy cushions has become widespread in recent years, but this does not mean that it is a good solution. We look at whether it is beneficial or even advisable for the safety of both the mother and the fetus.

The heroine of the winning ad in the Look Both Ways contest, organized by Fundación MAPFRE in collaboration with the Massachusetts Department of Transportation (MassDOT), is very sure: she would rather face the zombies.

The aim of the study Evaluation of traffic and road safety campaigns, conducted by Fundación MAPFRE and Bitbrain, is to measure the emotional impact generated by traffic campaigns on the public, especially at an unconscious level, and what differences there are between hard-hitting campaigns and soft, informative campaigns.

One of the most common questions regarding child restraint systems is which child restraint system should be used in the cars of family members or friends who may sporadically carry our children. The answer to this question will depend on your perception of risk.

One of the big ‘gaps’ in child safety when it comes to car travel is the relationship between child restraint systems and vehicle seats. Here we tell you why.