Fundación MAPFRE joins the “People’s Europe” campaign

The objective of this communication campaign promoted by the European Social Fund Administrative Unit in Spain is to raise awareness of the impact of the European Social Fund Plus (ESF+) on Spanish society.

Through the testimonials of the people who benefit from the aid and the intermediate bodies and entities that manage the funds and do the grassroots work, the ESF+ shows us the faces and voices of the people involved in the project.

Specifically, three audiovisual pieces of different lengths have been developed:

• 1 min video: this includes a selection of testimonials sent in by the participating entities. It can be viewed on Fundación MAPFRE’s social media profiles on Facebook, Instagram and X.
• 11 min video: of a more institutional nature, this includes the contributions of some intermediate organizations, including Fundación MAPFRE.
• 1 hour video: a wider selection of testimonials sent by all the participating entities.

In her speech, Lola Moya, Director of Social Funds at Fundación MAPFRE, highlighted the importance of the ESF+ for the development of rural areas in Spain.